lauren brooke is clean beauty: botanical, warm, lit in gold. i designed a run of instagram ad creatives for the range: scroll-stopping, on-brand, built to sell a product in a thumb-flick.
about the brand
lauren brooke cosmétiques is an organic clean-beauty line: makeup and skincare made from pure, natural, and organic ingredients, built for sensitive skin. it started from something personal, the founder traced an autoimmune condition back to the chemical load in conventional products, and set out to make safer ones. so the promise is holistic, beauty that supports your body and your health, not just your face. the creative had to carry that: clean and warm, never clinical.
the creatives
one system across the whole run: same light, type, and palette on every product, so the feed reads as one campaign while each post still sells its own thing. grouped by what they sell.
skincare
makeup
fragrance, kits, and posts
thanks for scrolling